领先商务英语阅读3
￥33.00定价
作者： 仲伟合，王立非，潘惠霞
出版时间：2012-08
出版社：高等教育出版社
- 高等教育出版社
- 9787040357042
- 1版
- 43330
- 45243320-4
- 平装
- 异16开
- 2012-08
- 382
- 272
- 管理学
- 工商管理
- F7
- 英语、通用
- 本科
内容简介
《领先商务英语专业系列教材：领先商务英语阅读（3）》为了保证教材编写的质量，本书的编写组成员由经、管、法、文等多学科的教授、副教授，博士和在职博士为主体组成。经、管、法的教师主要负责每册四个模块的课文内容选材，横向把握学科知识的合理性，纵向把握整套教材中每个学科的完整性。英语教师主要负责把握课文英语语言的难易程度、文章难点的注释及阅读练习的编写。这样的编写团队无论从商务专业角度还是从英语语言角度来看都是一支最为合理的组合。
目录
Unit 1 Multinational Corporations
Text A： Multinational Corporations： Myths and Facts
Text B： The New Multinational： Lilliputian, not Leviathan
Unit 2 Contract Law
Text A： Offer and Acceptance
Text B： History of the International Chamber of Commerce
Unit 3 Marketing Strategy （1）
Text A： Marketing Plan （ 1）
Text B： Developing a Marketing Plan
Unit 4 Marketing Strategy （II）
Text A： Marketing Plan （ II ）
Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late
Unit 5 Cultural Awareness in Business
Text A： Cross-Cultural Advertising
Text B： Across Cultures Competency in Business
Unit 6Trade Barriers
Text A： Tariff and Non-Tariff Barriers to Trade
Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being
Unit 7Emerging Markets
Text A： China's Stimulus Package： Will It Work and What's Next?
Text B： Cars in Emerging Markets - A Global Love Affair
Unit 8Effective Leadership
Text A： Leadership Lapses Fuel Wall Street's Fall
Text B： Hiring from Outside the Company
Unit 9 Globalization vs. Localization
Text A： Whether You Agree with Globality or Disagree, Don't Ignore It
Text B： Overseas Fever of Tsingtao Beer
Unit 10 Financial Institutions
Text A： Financial Institutions
Text B： How the Financial Crisis Was Built into the System?
Unit11 Managerial Accounting
Text A： Managerial Accounting： An Overview
Text B： Confusion with Managerial Accounting- Performance Management： Making It Work
Unit 12 Modern Logistics
Text A： Coming （Back） to America
Text B： Standard Logistics Information： the Basis for Modern Logistics
Unit13 Culture and Negotiation
Text A： Negotiations Across Cultural Boundaries
Text B： Negotiating in Different Countries
Unit 14 Intercultural Alliances
Text A： Managing Alliances Across Cultures
Text B： Joint Venture Between Toshiba and Motorola
Unit 15 Financial Personnel
Text A： International Financial Advisors
Text B： Training the Face of Your Firm
Unit 16 How to Stimulate Consumer Purchases
Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales?
Text B： Consistent Marketing Provides Big Rewards
Text A： Multinational Corporations： Myths and Facts
Text B： The New Multinational： Lilliputian, not Leviathan
Unit 2 Contract Law
Text A： Offer and Acceptance
Text B： History of the International Chamber of Commerce
Unit 3 Marketing Strategy （1）
Text A： Marketing Plan （ 1）
Text B： Developing a Marketing Plan
Unit 4 Marketing Strategy （II）
Text A： Marketing Plan （ II ）
Text B： Four Best-Practices for Renovating Your Brand- Before It's Too Late
Unit 5 Cultural Awareness in Business
Text A： Cross-Cultural Advertising
Text B： Across Cultures Competency in Business
Unit 6Trade Barriers
Text A： Tariff and Non-Tariff Barriers to Trade
Text B： Trade Barriers Are Immoral and Destructive of Economic Well-Being
Unit 7Emerging Markets
Text A： China's Stimulus Package： Will It Work and What's Next?
Text B： Cars in Emerging Markets - A Global Love Affair
Unit 8Effective Leadership
Text A： Leadership Lapses Fuel Wall Street's Fall
Text B： Hiring from Outside the Company
Unit 9 Globalization vs. Localization
Text A： Whether You Agree with Globality or Disagree, Don't Ignore It
Text B： Overseas Fever of Tsingtao Beer
Unit 10 Financial Institutions
Text A： Financial Institutions
Text B： How the Financial Crisis Was Built into the System?
Unit11 Managerial Accounting
Text A： Managerial Accounting： An Overview
Text B： Confusion with Managerial Accounting- Performance Management： Making It Work
Unit 12 Modern Logistics
Text A： Coming （Back） to America
Text B： Standard Logistics Information： the Basis for Modern Logistics
Unit13 Culture and Negotiation
Text A： Negotiations Across Cultural Boundaries
Text B： Negotiating in Different Countries
Unit 14 Intercultural Alliances
Text A： Managing Alliances Across Cultures
Text B： Joint Venture Between Toshiba and Motorola
Unit 15 Financial Personnel
Text A： International Financial Advisors
Text B： Training the Face of Your Firm
Unit 16 How to Stimulate Consumer Purchases
Text A： Emotional Connections or Functionality-What Really Drives Consumer Sales?
Text B： Consistent Marketing Provides Big Rewards
