商务英语入门 / 大学英语立体化网络化系列教材·拓展课程教材
￥28.00定价
作者： 陈惠惠，田杰，刘玉君
出版时间：2015-11
出版社：北京大学出版社
- 北京大学出版社
- 9787301263235
- 1版
- 40546
- 41169830-1
- 平装
- 16流
- 2015-11
- 200
- 108
- 文学
- 外国语言文学
- F7
- 英语
作者简介
内容简介
本课程为大学英语后续课程，主要介绍商务英语礼仪与实践的相关知识， 通过提供一些英语国家的文化背景知识、现代电子商务知识和面试、谈判事务、商务广告等，帮助学生提高语言的实际应用能力。主要内容为：商务英语内涵及意义，现代商务英语礼仪，商务英语广告，商务英语实践，商务英语会话，商务英语谈判及商务求职面试。
通过本课程的学习，旨在培养学生掌握商务英语礼仪与实践的相关知识，了解现代商务英语的特点，提高商务英语实践方面的能力，帮助对商务英语感兴趣的学生积累基础知识，以便后续自学，已达到通识教育的目的。
通过本课程的学习，旨在培养学生掌握商务英语礼仪与实践的相关知识，了解现代商务英语的特点，提高商务英语实践方面的能力，帮助对商务英语感兴趣的学生积累基础知识，以便后续自学，已达到通识教育的目的。
目录
Unit One Brief Introduction to Business English
Text A Business and Business English
Text B Characteristics ofBusiness English
Unit Two Business Etiquette
Text A Business Etiquette
Text B Table Manners and Culture Differences
Text C Dress for Business Success
Unit Three Business Advertising
Text A Introduction to Advertising
Text B Characteristics ofAdvertising Language
Unit Four Business English Conversation
Text A Business English Conversation Theory
Text B Active Listening Keeps Conversation Going
Unit Five Business Negotiation
Text A Business Negotiation
Text B Basic Rules ofBusiness Negotiation
Unit Six Job Interview
Text A Introduction to Job Application Letter
Text B HOW to Write a Resume?
Text A Business and Business English
Text B Characteristics ofBusiness English
Unit Two Business Etiquette
Text A Business Etiquette
Text B Table Manners and Culture Differences
Text C Dress for Business Success
Unit Three Business Advertising
Text A Introduction to Advertising
Text B Characteristics ofAdvertising Language
Unit Four Business English Conversation
Text A Business English Conversation Theory
Text B Active Listening Keeps Conversation Going
Unit Five Business Negotiation
Text A Business Negotiation
Text B Basic Rules ofBusiness Negotiation
Unit Six Job Interview
Text A Introduction to Job Application Letter
Text B HOW to Write a Resume?
