- 哈尔滨工业大学出版社
- 9787560360805
- 1-1
- 33257
- 46177529-8
- 2016-06
- 经济学
- 应用经济学
- F75
- 国际经济与贸易、经济管理
- 本科
内容简介
外贸信函的书写对业务的达成具有非常重要的作用。本书针对现代商务信函内容简洁、直接的要求及学生的实际需要编写而成,内容清晰连贯、语言简明。本书根据从事外贸行业多年毕业生的宝贵工作经验,在书中添加了一些实用的外贸知识及外贸信函书写技巧,具有较强的应用性。潘立娟、高彩慧、崔淑娟主编的《实用外贸英语函电(高等院校十三五规划教材)》共13章,每章除提供必要的外贸知识及外贸信函写作技巧之外,还设计了大量习题,使学生能够一边学习,一边练习。本书课时安排大约为96-128学时,教师可以根据学生的实际学习情况及进度适当增减课堂练习。
本书内容丰富,语言简单,尤其适合英语程度一般,想从事外贸行业并希望短期内提高外贸信函写作技巧的学生使用。同时也可作为外贸从业人员短期培训使用的教材。
本书内容丰富,语言简单,尤其适合英语程度一般,想从事外贸行业并希望短期内提高外贸信函写作技巧的学生使用。同时也可作为外贸从业人员短期培训使用的教材。
目录
Chapter 1 Introduction
Part 1 Definition of Foreign Trade
Part 2 Foreign Trade of the United States
Part 3 Foreign Trade of China
Part 4 Process of Export and Import
Part 5 Methods of Developing Potential Customers
Chapter 2 Introduction of Companies
Part 1 General Introduction of Company
Part 2 Trading Companies
Part 3 Transnational Companies
Part 4 Foreign Trade Companies
Part 5 Offshore Companies
Part 6 Examples of Company Introduction
Chapter 3 Status Inquiries
Part 1 General Introduction of Status Inquiry
Part 2 Necessity of Making Status Inquiry
Part 3 Importer Asking for Status Inquiry
Part 4 Reply to the Status Inquiry: Private & Confidential
Part 5 Exporter Asking for Status Inquiry
Chapter 4 Establishing Business Relations
Part 1 Developing Potential Customers
Part 2 Contacting after Fairs
Part 3 Introducing Advantages of a Company
Part 4 Unable to Establish Business Relations
Chapter 5 Inquiries
Part 1 Definition of Inquiry
Part 2 Steps of Writing Inquiry Letters
Part 3 Reply to New Inquiries
Part 4 Reply to Specific Inquiries
Part 5 Reply to General Inquiries
Part 6 Following-up Inquiry from Existing Customers
Part 7 Recommending New Products
Part 8 Replies to FAQ
Chapter 6 Offers
Part 1 General Introduction of Offer
Part 2 Ways of Writing Offer Letters
Part 3 Firm Offer and Non-Firm Offer
Part 4 Prompt and Accurate Quotation
Part 5 Detailed and Professional Quotation
Chapter 7 Price Bargain
Part 1 Request for a Lower Price for a Repeat Order
Part 2 Request for a Lower Price for a Large Order
Part 3 Request for Good Prices for Long-Term Cooperation
Part 4 Request for Lower Prices after the Show
Part 5 Rise in Selling Price
Chapter 8 The Processing of Orders
Part 1 Final Price Confirmation
Part 2 Samples Preparation
Part 3 Packaging, Colors and Artwork
Part 4 Acceptance of an Order
Part 5 Rejection of an Order
Part 6 Placing an Order
Chapter 9 Payment
Part 1 Remittance
Part 2 Collection
Part 3 Letter of Credit (L/C)
Part 4 Payment Negotiation
Chapter 10 Packing
Part 1 General Introduction of Packing
Part 2 Packing Requirements
Part 3 Packing Description
Chapter 11 Shipment
Part 1 Shipment Arrangement
Part 2 Urging Shipment
Part 3 Postponement of Shipment or Partial Shipment
Part 4 Shipping Advice
Part 5 Bill of Lading
Chapter 12 Insurance
Part 1 General Introduction of Insurance
Part 2 Asking for Insurance at Seller' s End
Part 3 Covering Insurance by the Seller
Part 4 Asking for Insurance at Buyer' s End
Chapter 13 Claims and Complaints
Part 1 General Introduction of Claims and Complaints
Part 2 Complaining about Quality
Part 3 Complaining about Wrong Color
Part 4 Complaining about Late Delivery
Part 5 Reply: Apology and Solutions
Part 6 Reply to Claim for Compensation
Part 7 Refusing Request for Compensation
Appendix
Appendix 1 INCOTERMS 2010
Appendix 2 Proforma Invoice
Appendix 3 Insurance Document
Appendix 4 Contract
Appendix 5 Notification of Documentary Credit
Appendix 6 Amendment Advice of Credit
Appendix 7 Bill of Exchange
Appendix 8 Shipping Order
Appendix 9 Mate' s Receipt
References
Part 1 Definition of Foreign Trade
Part 2 Foreign Trade of the United States
Part 3 Foreign Trade of China
Part 4 Process of Export and Import
Part 5 Methods of Developing Potential Customers
Chapter 2 Introduction of Companies
Part 1 General Introduction of Company
Part 2 Trading Companies
Part 3 Transnational Companies
Part 4 Foreign Trade Companies
Part 5 Offshore Companies
Part 6 Examples of Company Introduction
Chapter 3 Status Inquiries
Part 1 General Introduction of Status Inquiry
Part 2 Necessity of Making Status Inquiry
Part 3 Importer Asking for Status Inquiry
Part 4 Reply to the Status Inquiry: Private & Confidential
Part 5 Exporter Asking for Status Inquiry
Chapter 4 Establishing Business Relations
Part 1 Developing Potential Customers
Part 2 Contacting after Fairs
Part 3 Introducing Advantages of a Company
Part 4 Unable to Establish Business Relations
Chapter 5 Inquiries
Part 1 Definition of Inquiry
Part 2 Steps of Writing Inquiry Letters
Part 3 Reply to New Inquiries
Part 4 Reply to Specific Inquiries
Part 5 Reply to General Inquiries
Part 6 Following-up Inquiry from Existing Customers
Part 7 Recommending New Products
Part 8 Replies to FAQ
Chapter 6 Offers
Part 1 General Introduction of Offer
Part 2 Ways of Writing Offer Letters
Part 3 Firm Offer and Non-Firm Offer
Part 4 Prompt and Accurate Quotation
Part 5 Detailed and Professional Quotation
Chapter 7 Price Bargain
Part 1 Request for a Lower Price for a Repeat Order
Part 2 Request for a Lower Price for a Large Order
Part 3 Request for Good Prices for Long-Term Cooperation
Part 4 Request for Lower Prices after the Show
Part 5 Rise in Selling Price
Chapter 8 The Processing of Orders
Part 1 Final Price Confirmation
Part 2 Samples Preparation
Part 3 Packaging, Colors and Artwork
Part 4 Acceptance of an Order
Part 5 Rejection of an Order
Part 6 Placing an Order
Chapter 9 Payment
Part 1 Remittance
Part 2 Collection
Part 3 Letter of Credit (L/C)
Part 4 Payment Negotiation
Chapter 10 Packing
Part 1 General Introduction of Packing
Part 2 Packing Requirements
Part 3 Packing Description
Chapter 11 Shipment
Part 1 Shipment Arrangement
Part 2 Urging Shipment
Part 3 Postponement of Shipment or Partial Shipment
Part 4 Shipping Advice
Part 5 Bill of Lading
Chapter 12 Insurance
Part 1 General Introduction of Insurance
Part 2 Asking for Insurance at Seller' s End
Part 3 Covering Insurance by the Seller
Part 4 Asking for Insurance at Buyer' s End
Chapter 13 Claims and Complaints
Part 1 General Introduction of Claims and Complaints
Part 2 Complaining about Quality
Part 3 Complaining about Wrong Color
Part 4 Complaining about Late Delivery
Part 5 Reply: Apology and Solutions
Part 6 Reply to Claim for Compensation
Part 7 Refusing Request for Compensation
Appendix
Appendix 1 INCOTERMS 2010
Appendix 2 Proforma Invoice
Appendix 3 Insurance Document
Appendix 4 Contract
Appendix 5 Notification of Documentary Credit
Appendix 6 Amendment Advice of Credit
Appendix 7 Bill of Exchange
Appendix 8 Shipping Order
Appendix 9 Mate' s Receipt
References