- 高等教育出版社
- 9787040121599
- 1
- 28870
- 0063150752-2
- 平装
- 16开
- 2004-09-15
- 325
- 管理学
- 工商管理
本书是行业英语系列教材中的一本。本书内容丰富，选材新颖，涵盖了市场营销的各个重要环节，强调了英语语言在个环节的运用，突出灵活多变性。本书是一本极具操作性、注重语言灵活运用的实践性教材。本书适合于结束了大学英语基础阶段学习的市场营销专业的学生，同时也可作为从业人员的培训教材。
Chapter 1 Social and Cultural Environment
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 2 Maketing Planning
Part A Basic Knowledge
Part B DiaIogues
Part C Extended AclIVities
Chapter 3 Marketing Research
Part A Basic Knowledge
Part B DiaIogues
Part C ExIended AcflVItIes
Chapter 4 Distribution
Part A Basic Knowledge
Part B Dialogues
Part C Extended ActIVItIes
Chapter 5 Price
Part A Basic Knowledge
Part B DiaIogues
Part C Extended Activities
Chapter 6 Promotion(1)：Advertising
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 7 Promotion(2)：Personal Selling
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 8 Promotion(3)：Fair Promotion
Part A Bastc Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 9 Promotion(4):Public Relations
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 10 Promotion(5):Festive Promtion
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 11 Promotion(6): Promtion of service industry
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Chapter 12 After -sales Service
Part A Basic Knowledge
Part B Dialogues
Part C Extended Activities
Reference Keys
