项目1 走近电子商务·························································································（1）__eol__任务1.1 感知电子商务·······················································································（3）__eol__任务1.2 电子商务初探····················································································· （15）__eol__项目小结········································································································· （22）__eol__练习与自测······································································································ （23）__eol__项目2 互联网知识与工具················································································ （25）__eol__任务2.1 计算机和互联网基础知识······································································ （27）__eol__任务2.2 常用计算机和互联网工具······································································ （37）__eol__项目小结········································································································· （76）__eol__练习与自测······································································································ （76）__eol__项目3 体验电子商务交易模式········································································ （79）__eol__任务3.1 B2C 交易模式····················································································· （81）__eol__任务3.2 B2B 交易模式····················································································· （90）__eol__任务3.3 C2C 交易模式····················································································（102）__eol__任务3.4 O2O 交易模式····················································································（118）__eol__任务3.5 其他电子商务交易模式········································································（129）__eol__项目小结········································································································（139）__eol__练习与自测·····································································································（140）__eol__项目4 电子商务安全及支付···········································································（143）__eol__任务4.1 电子商务安全认证与法律法规·······························································（145）__eol__任务4.2 网上银行··························································································（157）__eol__任务4.3 电子支付方式····················································································（163）__eol__练习与自测·····································································································（172）__eol__项目5 网络营销·····························································································（173）__eol__任务5.1 网络营销概述····················································································（175）__eol__任务5.2 网络信息收集与发布···········································································（184）__eol__任务5.3 网络广告··························································································（194）__eol__项目小结········································································································（203）__eol__练习与自测·····································································································（203）__eol__项目6 电子商务物流······················································································（205）__eol__任务6.1 电子商务物流概述··············································································（207）__eol__任务6.2 物流包装··························································································（215）__eol__任务6.3 物流业务··························································································（221）__eol__项目小结········································································································（229）__eol__练习与自测·····································································································（229）