Contents__eol____eol____eol__Reading and Writing Section__eol__Unit 1　Design Ethics 3__eol__Part 1　Design for Survival and Survival through Design: What Can We Do? 3__eol__Pre-reading Activities 3__eol__Post-reading Activities 8__eol__Part 2 Design for Personal Needs 10__eol__Part 3 Confucian Design Ethics 13__eol__Part 4 Writing Skill 16__eol__Unit 2　Bauhaus 20__eol__Part 1 The History of Bauhaus 20__eol__Pre-reading Activities 20__eol__Post-reading Activities 26__eol__Part 2 Bauhaus at the Barbican: Art as Life 27__eol__Part 3 Water Gropius and His Masterpieces 31__eol__Part 4 Writing Skill 32__eol__Unit 3　Chinese Traditional Arts and Crafts 34__eol__Part 1 Paper cutting 34__eol__Pre-reading Activities 34__eol__Post-reading Activities 39__eol__Part 2 Embroidery 40__eol__Part 3 Kite 44__eol__Part 4 Writing Skill 45__eol__Unit 4　Animation and Cartoon 48__eol__Part 1 Animation 48__eol__Pre-reading Activities 48__eol__Post-reading Activities 55__eol__Part 2 Cartoon 56__eol__Part 3 Sustainable Development Strategy of Chinese Animation Industry 59__eol__Part 4 Writing Skill 60__eol__Unit 5　Stories of Designers 65__eol__Part 1 Raymond Loewy—the Man Who Streamlined the Sales-Curve 65__eol__Pre-reading Activities 65__eol__Post-reading Activities 70__eol__Part 2 Fashion Queen—Coco Chanel 72__eol__Part 3 Shigeo Fukuda, Japan 76__eol__Part 4 Writing Skill 78__eol__Unit 6　Design Management 82__eol__Part 1 What is Design Management? 82__eol__Pre-reading Activities 82__eol__Post-reading Activities 86__eol__Part 2 Why is Design Management Important? 88__eol__Part 3 Why is Design Management Important?② 90__eol__Part 4 Writing Skill 92__eol__Unit 7 Contemporary Japanese Design 96__eol__Part 1 Contemporary Japanese Design 96__eol__Pre-reading Activities 96__eol__Post-reading Activities 102__eol__Part 2 Hayao Miyazaki As Animator 104__eol__Part 3 英汉对比阅读 107__eol__Part 4 Writing Skill 108__eol__Unit 8　Green Design 112__eol__Part 1 Sustainable Design 112__eol__Pre-reading Activities 112__eol__Post-reading Activities 116__eol__Part 2 Reading Exercises 118__eol__Part 3 英汉对比阅读 120__eol__Part 4 Writing Skill 122__eol__Viewing, Listening and Speaking Section__eol__Unit 1　Design Ethics 127__eol__Part 1 Background Information 127__eol__Part 2 Lead In 127__eol__Part 3 Listening Strategy—Making Predictions 128__eol__Part 4 Listening 130__eol__Passage 1 When Clients Ask You to Copy Another Design 130__eol__Passage 2 Victor Papanek 131__eol__Passage 3 The Social and Moral Responsibilities of the Designer 132__eol__Part 5 Viewing 133__eol__Clip 1 Dieter Rams’ Commandments 133__eol__Clip 2 Memphis 135__eol__Clip 3 Objects of Desire 137__eol__Part 6 Speaking 139__eol__Unit 2 Bauhaus 140__eol__Part 1 Background Information 140__eol__Part 2 Lead In 140__eol__Part 3 Listening Strategy—Making Predictions 141__eol__Part 4 Listening 143__eol__Passage 1 Bauhaus 143__eol__Passage 2 Visual Communication 144__eol__Passage 3 A Famous Designer in Bauhaus—Wilhelm Langenfeld 145__eol__Part 5 Viewing 147__eol__Clip 1 Inauguration of the Bauhaus in Dessau 147__eol__Clip 2 The Bauhaus Body Part in Dessau 149__eol__Clip 3 Bauhaus Staff Building and Its Ending in Dessau 151__eol__Part 6 Speaking 153__eol__Unit 3　Chinese Traditional Arts and Crafts 154__eol__Part 1 Background Information 154__eol__Part 2 Lead In 154__eol__Part 3 Listening Strategy—Making Inferences 155__eol__Part 4 Listening 157__eol__Long Conversation Folk Art 157__eol__Passage 1 Longquan Celadon 158__eol__Passage 2 Traditional Chinese Arts and Crafts in Danger 159__eol__Part 5 Viewing 161__eol__Clip 1 Dunhuang Art 161__eol__Clip 2 Court Ladies Preparing Newly-Woven Silk 162__eol__Clip 3 Qipao 164__eol__Part 6 Speaking 165__eol__Unit 4　Animation and Cartoon 166__eol__Part 1 Background Information 166__eol__Part 2 Lead In 166__eol__Part 3 Listening Strategy—Making Inferences 167__eol__Part 4 Listening 169__eol__Long Conversation Cartoons 1