互联网物流（第2版） / 高等院校物流专业“互联网+”创新规划教材
定价：￥59.00
作者： 杨萌柯，陈成栋，周晓光主编
出版时间：2025-09
最新印次日期：2025-6
出版社：北京大学出版社
- 北京大学出版社
- 9787301352588
- 2版
- 575490
- 63268478-3
- 16开
- 2025-09
- 管理学
- 物流管理与工程类
- 物流管理
- 本科
作者简介
内容简介
本书立足国家“互联网+物流”战略需求，分三篇详细介绍了互联网物流的理论和应用：上篇，概述篇介绍互联网物流的定义、特点、发展趋势；中篇，理论篇阐述互联网物流的新模式、新功能、业务体系与作业流程；下篇，应用篇阐述互联网物流的主要技术和应用，包括大数据、区块链、人工智能等信息技术，无人仓、无人车、无人机等硬件设备，互联网物流平台、业务应用以及跨界融合发展。本书内容新颖、知识丰富、实用性强，将理论知识和实际案例相结合，深入浅出的讲解有助于读者更好地掌握相应的知识点。
本书不仅可作为高等院校电子商务、物流等专业的本科生、研究生教学用书，亦可作为面向不同专业学生开设的互联网应用类公选课、交叉课程、复合课程等特色课程的教学用书，还可作为相关领域研究人员、从业人员的参考用书，以及企事业单位的培训指导教材。
本书不仅可作为高等院校电子商务、物流等专业的本科生、研究生教学用书，亦可作为面向不同专业学生开设的互联网应用类公选课、交叉课程、复合课程等特色课程的教学用书，还可作为相关领域研究人员、从业人员的参考用书，以及企事业单位的培训指导教材。
目录
上篇 概述篇
第1 章 互联网物流概述 ·················································································· 3
1.1 “互联网+”概述 ································································································· 4
1.1.1 “互联网+”的提出 ····················································································· 4
1.1.2 “互联网+”的内涵 ····················································································· 6
1.1.3 “互联网+”的特征 ····················································································· 8
1.1.4 “互联网+”的发展趋势 ·············································································· 10
1.2 互联网物流的基本概念 ························································································· 13
1.2.1 互联网物流的定义 ······················································································ 14
1.2.2 互联网物流的特点 ······················································································ 15
本章小结 ·················································································································· 16
知识巩固与技能训练 ··································································································· 16
第2 章 互联网物流的发展现状和发展趋势 ························································ 18
2.1 互联网物流的发展现状 ························································································· 19
2.1.1 国外互联网物流的发展现状 ·········································································· 19
2.1.2 国内互联网物流的发展现状 ·········································································· 25
2.2 互联网物流的发展趋势 ························································································· 28
2.2.1 物流数据平台逐渐应用 ················································································ 28
2.2.2 智慧物流与社会物流不断发展 ······································································· 30
本章小结 ·················································································································· 32
知识巩固与技能训练 ··································································································· 32
中篇 理论篇
第3 章 互联网物流的模式 ·············································································· 37
3.1 互联网物流的基本模式 ························································································· 38
3.1.1 企业自营物流 ···························································································· 38
3.1.2 第三方物流 ······························································································· 41
3.1.3 物流联盟 ·································································································· 45
3.1.4 第四方物流 ······························································································· 51
3.1.5 物流一体化 ······························································································· 54
3.2 互联网物流的新模式 ···························································································· 57
3.2.1 众包模式 ·································································································· 57
3.2.2 出租车配送模式 ························································································· 61
3.2.3 车货匹配模式 ···························································································· 63
3.2.4 末端O2O 模式 ··························································································· 64
3.2.5 公共平台模式 ···························································································· 67
3.2.6 立体生态模式 ···························································································· 72
3.2.7 客货邮融合模式 ························································································· 74
本章小结 ·················································································································· 75
知识巩固与技能训练 ··································································································· 75
第4 章 互联网物流的新功能 ··········································································· 77
4.1 物流信息服务功能 ······························································································· 78
4.1.1 物流信息服务的概念 ··················································································· 78
4.1.2 物流信息服务的意义 ··················································································· 78
4.1.3 物流信息服务的基本流程 ············································································· 79
4.2 物流资源整合功能 ······························································································· 80
4.2.1 物流资源整合的概念和目的 ·········································································· 80
4.2.2 互联网物流的资源整合 ················································································ 81
4.2.3 物流网络资源动态整合模式 ·········································································· 81
4.3 大数据分析功能 ·································································································· 83
4.3.1 大数据对物流的影响 ··················································································· 83
4.3.2 物流行业大数据分析 ··················································································· 87
4.4 仓配一体化功能 ·································································································· 91
4.4.1 仓配一体化的概念 ······················································································ 91
4.4.2 仓配一体化的特点 ······················································································ 91
4.4.3 互联网物流下的仓配一体化发展趋势 ······························································ 92
4.5 逆向营销功能 ····································································································· 96
4.5.1 逆向营销的概念及特征 ················································································ 96
4.5.2 逆向物流的概念 ························································································· 98
4.5.3 “互联网+”战略下的新媒体对逆向物流模式的影响 ·········································· 99
本章小结 ················································································································ 100
知识巩固与技能训练 ································································································· 100
第5 章 互联网物流的业务体系与作业流程 ······················································ 102
5.1 物流业务体系与作业流程的发展 ··········································································· 103
5.2 传统物流业务体系与作业流程 ·············································································· 104
5.2.1 传统物流业务体系 ···················································································· 104
5.2.2 传统物流作业流程 ···················································································· 104
5.3 互联网下智能物流业务体系与作业流程 ·································································· 106
5.3.1 智能物流业务体系 ···················································································· 106
5.3.2 智能物流作业流程 ···················································································· 107
5.3.3 智能物流作业流程的发展趋势 ····································································· 109
本章小结 ················································································································ 113
知识巩固与技能训练 ································································································· 113
下篇 应用篇
第6 章 互联网物流信息技术 ········································································· 117
6.1 互联网物流信息技术概述 ···················································································· 118
6.1.1 互联网物流信息技术的概念 ········································································ 118
6.1.2 互联网物流信息技术的作用 ········································································ 119
6.2 云计算与物流 ··································································································· 119
6.2.1 云计算概述 ····························································································· 119
6.2.2 云计算的应用 ·························································································· 121
6.2.3 云计算在物流中的应用 ·············································································· 122
6.3 物联网与物流 ··································································································· 123
6.3.1 物联网概述 ····························································································· 123
6.3.2 条形码技术 ····························································································· 125
6.3.3 RFID 技术 ······························································································ 128
6.3.4 射频标签技术 ·························································································· 130
6.3.5 EDI 技术 ································································································ 132
6.3.6 RF 技术 ·································································································· 133
6.4 5G 与物流 ········································································································ 135
6.4.1 5G 概述 ·································································································· 135
6.4.2 5G 的特点 ······························································································· 135
6.4.3 5G 在物流中的应用 ··················································································· 138
6.5 自动跟踪技术与物流 ·························································································· 141
6.5.1 全球定位系统 ·························································································· 141
6.5.2 北斗卫星导航系统 ···················································································· 142
6.5.3 地理信息系统 ·························································································· 147
6.6 数字孪生技术与物流 ·························································································· 148
6.6.1 数字孪生概述 ·························································································· 149
6.6.2 数字孪生技术在物流中的应用 ····································································· 150
本章小结 ················································································································ 152
知识巩固与技能训练 ································································································· 152
第7 章 大数据与物流 ·················································································· 154
7.1 大数据概述 ······································································································ 155
7.1.1 大数据的概念 ·························································································· 155
7.1.2 大数据的特征 ·························································································· 156
7.1.3 大数据的作用 ·························································································· 157
7.2 大数据与物流的关系 ·························································································· 158
7.2.1 物流大数据的概念 ···················································································· 159
7.2.2 物流大数据的重要性 ················································································· 159
7.3 大数据在物流企业中的应用 ················································································· 162
7.3.1 大数据对物流企业的意义 ··········································································· 162
7.3.2 大数据在物流企业中的具体应用 ·································································· 164
本章小结 ················································································································ 169
知识巩固与技能训练 ································································································· 170
第8 章 区块链与物流 ·················································································· 172
8.1 区块链概述 ······································································································ 173
8.1.1 区块链的概念 ·························································································· 173
8.1.2 区块链的发展现状 ···················································································· 174
8.2 区块链的结构、特点及问题 ················································································· 176
8.2.1 区块链的结构和核心技术 ··········································································· 176
8.2.2 区块链的主要特点 ···················································································· 177
8.2.3 区块链存在的问题 ···················································································· 178
8.3 区块链技术在物流中的应用 ················································································· 179
本章小结 ················································································································ 181
知识巩固与技能训练 ································································································· 181
第9 章 人工智能与物流 ··············································································· 183
9.1 人工智能概述 ··································································································· 184
9.1.1 人工智能的定义 ······················································································· 184
9.1.2 人工智能的发展历程 ················································································· 184
9.1.3 人工智能的研究方向 ················································································· 186
9.2 人工智能在物流中的应用 ···················································································· 188
9.2.1 计算机视觉在物流中的应用 ········································································ 188
9.2.2 语音识别技术在物流中的应用 ····································································· 193
9.2.3 自然语言处理在物流中的应用 ····································································· 195
9.2.4 AIGC 在物流中的应用 ··············································································· 196
9.2.5 集成人工智能技术在物流中的应用 ······························································· 198
9.3 人工智能环境下物流业的发展趋势 ········································································ 202
本章小结 ················································································································ 203
知识巩固与技能训练 ································································································· 203
第10 章 互联网物流业务应用 ······································································· 205
10.1 “互联网+运输” ····························································································· 206
10.1.1 “互联网+运输”的内涵 ··········································································· 206
10.1.2 “互联网+运输”的特征 ··········································································· 206
10.1.3 智能运输系统 ························································································ 208
10.1.4 无人运输技术 ························································································ 211
10.2 “互联网+仓储” ····························································································· 214
10.2.1 “互联网+仓储”的内涵 ··········································································· 214
10.2.2 “互联网+仓储”的要素 ··········································································· 216
10.2.3 智能仓储管理系统 ·················································································· 216
10.2.4 无人仓技术 ··························································································· 221
10.3 “互联网+配送” ····························································································· 223
10.3.1 “互联网+配送”的内涵 ··········································································· 223
10.3.2 智能配送系统 ························································································ 224
10.3.3 末端配送模式 ························································································ 228
10.3.4 共同配送模式 ························································································ 233
10.3.5 无人配送模式 ························································································ 237
10.4 互联网物流配送中心 ························································································ 238
10.4.1 互联网物流配送中心的概念及分类 ····························································· 238
10.4.2 互联网物流配送中心的功能 ······································································ 240
10.4.3 互联网物流配送中心的基本作业流程 ·························································· 242
10.4.4 互联网物流配送中心的自动化、智能化 ······················································· 243
本章小结 ················································································································ 249
知识巩固与技能训练 ································································································· 249
第11 章 互联网物流信息平台 ······································································· 251
11.1 互联网物流信息平台的概念 ··············································································· 252
11.2 互联网物流信息平台的运营与管理 ······································································ 252
11.2.1 互联网物流信息平台的运营 ······································································ 252
11.2.2 互联网物流信息平台的管理 ······································································ 260
11.3 互联网物流信息平台的应用 ··············································································· 263
11.3.1 云仓平台 ······························································································ 263
11.3.2 车货匹配平台 ························································································ 264
11.3.3 校园智慧物流平台 ·················································································· 266
11.3.4 物流园区平台 ························································································ 267
11.3.5 冷链物流公共信息平台 ············································································ 270
本章小结 ················································································································ 272
知识巩固与技能训练 ································································································· 272
第12 章 互联网物流的跨界融合与发展 ··························································· 274
12.1 互联网物流的跨界融合 ····················································································· 275
12.2 物流与新零售 ································································································· 275
12.2.1 新零售的概念 ························································································ 275
12.2.2 新零售诞生的原因 ·················································································· 276
12.2.3 新零售的特点 ························································································ 277
12.2.4 新零售的发展 ························································································ 278
12.2.5 新零售物流 ··························································································· 280
12.3 物流与电子商务 ······························································································ 284
12.3.1 农村电商 ······························································································ 284
12.3.2 生鲜电商 ······························································································ 287
12.3.3 跨境电商 ······························································································ 290
12.3.4 社交电商 ······························································································ 293
12.4 物流与供应链金融 ··························································································· 299
12.4.1 物流金融和供应链金融的区别 ··································································· 299
12.4.2 物流和供应链金融业务的表现形式 ····························································· 301
本章小结 ················································································································ 306
知识巩固与技能训练 ································································································· 306
参考文献 ···································································································· 308
第1 章 互联网物流概述 ·················································································· 3
1.1 “互联网+”概述 ································································································· 4
1.1.1 “互联网+”的提出 ····················································································· 4
1.1.2 “互联网+”的内涵 ····················································································· 6
1.1.3 “互联网+”的特征 ····················································································· 8
1.1.4 “互联网+”的发展趋势 ·············································································· 10
1.2 互联网物流的基本概念 ························································································· 13
1.2.1 互联网物流的定义 ······················································································ 14
1.2.2 互联网物流的特点 ······················································································ 15
本章小结 ·················································································································· 16
知识巩固与技能训练 ··································································································· 16
第2 章 互联网物流的发展现状和发展趋势 ························································ 18
2.1 互联网物流的发展现状 ························································································· 19
2.1.1 国外互联网物流的发展现状 ·········································································· 19
2.1.2 国内互联网物流的发展现状 ·········································································· 25
2.2 互联网物流的发展趋势 ························································································· 28
2.2.1 物流数据平台逐渐应用 ················································································ 28
2.2.2 智慧物流与社会物流不断发展 ······································································· 30
本章小结 ·················································································································· 32
知识巩固与技能训练 ··································································································· 32
中篇 理论篇
第3 章 互联网物流的模式 ·············································································· 37
3.1 互联网物流的基本模式 ························································································· 38
3.1.1 企业自营物流 ···························································································· 38
3.1.2 第三方物流 ······························································································· 41
3.1.3 物流联盟 ·································································································· 45
3.1.4 第四方物流 ······························································································· 51
3.1.5 物流一体化 ······························································································· 54
3.2 互联网物流的新模式 ···························································································· 57
3.2.1 众包模式 ·································································································· 57
3.2.2 出租车配送模式 ························································································· 61
3.2.3 车货匹配模式 ···························································································· 63
3.2.4 末端O2O 模式 ··························································································· 64
3.2.5 公共平台模式 ···························································································· 67
3.2.6 立体生态模式 ···························································································· 72
3.2.7 客货邮融合模式 ························································································· 74
本章小结 ·················································································································· 75
知识巩固与技能训练 ··································································································· 75
第4 章 互联网物流的新功能 ··········································································· 77
4.1 物流信息服务功能 ······························································································· 78
4.1.1 物流信息服务的概念 ··················································································· 78
4.1.2 物流信息服务的意义 ··················································································· 78
4.1.3 物流信息服务的基本流程 ············································································· 79
4.2 物流资源整合功能 ······························································································· 80
4.2.1 物流资源整合的概念和目的 ·········································································· 80
4.2.2 互联网物流的资源整合 ················································································ 81
4.2.3 物流网络资源动态整合模式 ·········································································· 81
4.3 大数据分析功能 ·································································································· 83
4.3.1 大数据对物流的影响 ··················································································· 83
4.3.2 物流行业大数据分析 ··················································································· 87
4.4 仓配一体化功能 ·································································································· 91
4.4.1 仓配一体化的概念 ······················································································ 91
4.4.2 仓配一体化的特点 ······················································································ 91
4.4.3 互联网物流下的仓配一体化发展趋势 ······························································ 92
4.5 逆向营销功能 ····································································································· 96
4.5.1 逆向营销的概念及特征 ················································································ 96
4.5.2 逆向物流的概念 ························································································· 98
4.5.3 “互联网+”战略下的新媒体对逆向物流模式的影响 ·········································· 99
本章小结 ················································································································ 100
知识巩固与技能训练 ································································································· 100
第5 章 互联网物流的业务体系与作业流程 ······················································ 102
5.1 物流业务体系与作业流程的发展 ··········································································· 103
5.2 传统物流业务体系与作业流程 ·············································································· 104
5.2.1 传统物流业务体系 ···················································································· 104
5.2.2 传统物流作业流程 ···················································································· 104
5.3 互联网下智能物流业务体系与作业流程 ·································································· 106
5.3.1 智能物流业务体系 ···················································································· 106
5.3.2 智能物流作业流程 ···················································································· 107
5.3.3 智能物流作业流程的发展趋势 ····································································· 109
本章小结 ················································································································ 113
知识巩固与技能训练 ································································································· 113
下篇 应用篇
第6 章 互联网物流信息技术 ········································································· 117
6.1 互联网物流信息技术概述 ···················································································· 118
6.1.1 互联网物流信息技术的概念 ········································································ 118
6.1.2 互联网物流信息技术的作用 ········································································ 119
6.2 云计算与物流 ··································································································· 119
6.2.1 云计算概述 ····························································································· 119
6.2.2 云计算的应用 ·························································································· 121
6.2.3 云计算在物流中的应用 ·············································································· 122
6.3 物联网与物流 ··································································································· 123
6.3.1 物联网概述 ····························································································· 123
6.3.2 条形码技术 ····························································································· 125
6.3.3 RFID 技术 ······························································································ 128
6.3.4 射频标签技术 ·························································································· 130
6.3.5 EDI 技术 ································································································ 132
6.3.6 RF 技术 ·································································································· 133
6.4 5G 与物流 ········································································································ 135
6.4.1 5G 概述 ·································································································· 135
6.4.2 5G 的特点 ······························································································· 135
6.4.3 5G 在物流中的应用 ··················································································· 138
6.5 自动跟踪技术与物流 ·························································································· 141
6.5.1 全球定位系统 ·························································································· 141
6.5.2 北斗卫星导航系统 ···················································································· 142
6.5.3 地理信息系统 ·························································································· 147
6.6 数字孪生技术与物流 ·························································································· 148
6.6.1 数字孪生概述 ·························································································· 149
6.6.2 数字孪生技术在物流中的应用 ····································································· 150
本章小结 ················································································································ 152
知识巩固与技能训练 ································································································· 152
第7 章 大数据与物流 ·················································································· 154
7.1 大数据概述 ······································································································ 155
7.1.1 大数据的概念 ·························································································· 155
7.1.2 大数据的特征 ·························································································· 156
7.1.3 大数据的作用 ·························································································· 157
7.2 大数据与物流的关系 ·························································································· 158
7.2.1 物流大数据的概念 ···················································································· 159
7.2.2 物流大数据的重要性 ················································································· 159
7.3 大数据在物流企业中的应用 ················································································· 162
7.3.1 大数据对物流企业的意义 ··········································································· 162
7.3.2 大数据在物流企业中的具体应用 ·································································· 164
本章小结 ················································································································ 169
知识巩固与技能训练 ································································································· 170
第8 章 区块链与物流 ·················································································· 172
8.1 区块链概述 ······································································································ 173
8.1.1 区块链的概念 ·························································································· 173
8.1.2 区块链的发展现状 ···················································································· 174
8.2 区块链的结构、特点及问题 ················································································· 176
8.2.1 区块链的结构和核心技术 ··········································································· 176
8.2.2 区块链的主要特点 ···················································································· 177
8.2.3 区块链存在的问题 ···················································································· 178
8.3 区块链技术在物流中的应用 ················································································· 179
本章小结 ················································································································ 181
知识巩固与技能训练 ································································································· 181
第9 章 人工智能与物流 ··············································································· 183
9.1 人工智能概述 ··································································································· 184
9.1.1 人工智能的定义 ······················································································· 184
9.1.2 人工智能的发展历程 ················································································· 184
9.1.3 人工智能的研究方向 ················································································· 186
9.2 人工智能在物流中的应用 ···················································································· 188
9.2.1 计算机视觉在物流中的应用 ········································································ 188
9.2.2 语音识别技术在物流中的应用 ····································································· 193
9.2.3 自然语言处理在物流中的应用 ····································································· 195
9.2.4 AIGC 在物流中的应用 ··············································································· 196
9.2.5 集成人工智能技术在物流中的应用 ······························································· 198
9.3 人工智能环境下物流业的发展趋势 ········································································ 202
本章小结 ················································································································ 203
知识巩固与技能训练 ································································································· 203
第10 章 互联网物流业务应用 ······································································· 205
10.1 “互联网+运输” ····························································································· 206
10.1.1 “互联网+运输”的内涵 ··········································································· 206
10.1.2 “互联网+运输”的特征 ··········································································· 206
10.1.3 智能运输系统 ························································································ 208
10.1.4 无人运输技术 ························································································ 211
10.2 “互联网+仓储” ····························································································· 214
10.2.1 “互联网+仓储”的内涵 ··········································································· 214
10.2.2 “互联网+仓储”的要素 ··········································································· 216
10.2.3 智能仓储管理系统 ·················································································· 216
10.2.4 无人仓技术 ··························································································· 221
10.3 “互联网+配送” ····························································································· 223
10.3.1 “互联网+配送”的内涵 ··········································································· 223
10.3.2 智能配送系统 ························································································ 224
10.3.3 末端配送模式 ························································································ 228
10.3.4 共同配送模式 ························································································ 233
10.3.5 无人配送模式 ························································································ 237
10.4 互联网物流配送中心 ························································································ 238
10.4.1 互联网物流配送中心的概念及分类 ····························································· 238
10.4.2 互联网物流配送中心的功能 ······································································ 240
10.4.3 互联网物流配送中心的基本作业流程 ·························································· 242
10.4.4 互联网物流配送中心的自动化、智能化 ······················································· 243
本章小结 ················································································································ 249
知识巩固与技能训练 ································································································· 249
第11 章 互联网物流信息平台 ······································································· 251
11.1 互联网物流信息平台的概念 ··············································································· 252
11.2 互联网物流信息平台的运营与管理 ······································································ 252
11.2.1 互联网物流信息平台的运营 ······································································ 252
11.2.2 互联网物流信息平台的管理 ······································································ 260
11.3 互联网物流信息平台的应用 ··············································································· 263
11.3.1 云仓平台 ······························································································ 263
11.3.2 车货匹配平台 ························································································ 264
11.3.3 校园智慧物流平台 ·················································································· 266
11.3.4 物流园区平台 ························································································ 267
11.3.5 冷链物流公共信息平台 ············································································ 270
本章小结 ················································································································ 272
知识巩固与技能训练 ································································································· 272
第12 章 互联网物流的跨界融合与发展 ··························································· 274
12.1 互联网物流的跨界融合 ····················································································· 275
12.2 物流与新零售 ································································································· 275
12.2.1 新零售的概念 ························································································ 275
12.2.2 新零售诞生的原因 ·················································································· 276
12.2.3 新零售的特点 ························································································ 277
12.2.4 新零售的发展 ························································································ 278
12.2.5 新零售物流 ··························································································· 280
12.3 物流与电子商务 ······························································································ 284
12.3.1 农村电商 ······························································································ 284
12.3.2 生鲜电商 ······························································································ 287
12.3.3 跨境电商 ······························································································ 290
12.3.4 社交电商 ······························································································ 293
12.4 物流与供应链金融 ··························································································· 299
12.4.1 物流金融和供应链金融的区别 ··································································· 299
12.4.2 物流和供应链金融业务的表现形式 ····························································· 301
本章小结 ················································································································ 306
知识巩固与技能训练 ································································································· 306
参考文献 ···································································································· 308
