管理与组织：双语教学案例 / 高等院校经济管理类专业“互联网+”创新规划教材
￥48.00定价
作者： 彭新敏，钱树静主编
出版时间：2023-06
出版社：北京大学出版社
- 北京大学出版社
- 9787301336380
- 1版
- 547739
- 69258272-9
- 16开
- 2023-06
- 工商管理
- 本科
作者简介
内容简介
本书以15 家中国企业的管理实践来解释管理理论，阐述了计划、组织、领导与控制四大基本管理
职能，涵盖了管理与组织的基本知识。本书中的每个案例均包含案例正文、案例问题和分析提示三部分
内容。本书一方面可以使国外留学生对中国企业的管理方法与管理实践有直观的认识；另一方面也可以满
足国内高校进行双语或全英文教学的需要。
本书适合作为高等院校管理学课程的配套教材，也适合作为企业管理培训用书和自学参考书。
职能，涵盖了管理与组织的基本知识。本书中的每个案例均包含案例正文、案例问题和分析提示三部分
内容。本书一方面可以使国外留学生对中国企业的管理方法与管理实践有直观的认识；另一方面也可以满
足国内高校进行双语或全英文教学的需要。
本书适合作为高等院校管理学课程的配套教材，也适合作为企业管理培训用书和自学参考书。
目录
目 录
案例1：舜宇的管理之道.......................................................................................................................1
案例2：永新光学的企业文化..............................................................................................................9
案例3：数益工联助力制造业数字化转型....................................................................................15
案例4：青山的绿色管理.....................................................................................................................23
案例5：天港公益基金的“橙计划”................................................................................................29
案例6：缸鸭狗的传承与创新............................................................................................................35
案例7：宁波慈星的新产品开发.......................................................................................................43
案例8：海伦钢琴的转型升级............................................................................................................51
案例9：风华的组织结构变革............................................................................................................59
案例10：恩凯的人力资源管理..........................................................................................................67
案例11：忘不了服饰的领导实践.....................................................................................................73
案例12：立拓能源的创业团队..........................................................................................................79
案例13：宁波海辰大药店的店长激励...........................................................................................85
案例14：京博的领导实践...................................................................................................................91
案例15：捷丰的控制管理...................................................................................................................97
Case 1： Management Key of Sunny.............................................................................................103
Case 2： Corporate Culture of Novel Optics..............................................................................113
Case 3： SHUYILINK Empowers the Manufacturing Industry′s
Digital Transformation.....................................................................................................121
Case 4： Green Management Practices of Tsingshan.............................................................129
Case 5： “ Orange Initiative” of Teckon Foundation...............................................................137
Case 6： Inheritance and Innovation of Gang Ya Gou...........................................................145
Case 7： New Product Development at Ningbo Cixing...........................................................155
Case 8： The Transformation and Upgrading Process of Hailun Piano..........................165
Case 9： Fenghua′s Organizational Restructuring..................................................................173
Case 10： HR Management of NKM.............................................................................................181
Case 11： Leadership Practices in Wonbly.................................................................................189
Case 12： Entrepreneurial Team of Lituo Energy...................................................................197
Case 13： The Motivation for Store Managers at Ningbo Haichen Pharmacy.............205
Case 14： Leadership Practices of Chambroad.........................................................................213
Case 15： JF′s Control and Management Practice..................................................................221
案例1：舜宇的管理之道.......................................................................................................................1
案例2：永新光学的企业文化..............................................................................................................9
案例3：数益工联助力制造业数字化转型....................................................................................15
案例4：青山的绿色管理.....................................................................................................................23
案例5：天港公益基金的“橙计划”................................................................................................29
案例6：缸鸭狗的传承与创新............................................................................................................35
案例7：宁波慈星的新产品开发.......................................................................................................43
案例8：海伦钢琴的转型升级............................................................................................................51
案例9：风华的组织结构变革............................................................................................................59
案例10：恩凯的人力资源管理..........................................................................................................67
案例11：忘不了服饰的领导实践.....................................................................................................73
案例12：立拓能源的创业团队..........................................................................................................79
案例13：宁波海辰大药店的店长激励...........................................................................................85
案例14：京博的领导实践...................................................................................................................91
案例15：捷丰的控制管理...................................................................................................................97
Case 1： Management Key of Sunny.............................................................................................103
Case 2： Corporate Culture of Novel Optics..............................................................................113
Case 3： SHUYILINK Empowers the Manufacturing Industry′s
Digital Transformation.....................................................................................................121
Case 4： Green Management Practices of Tsingshan.............................................................129
Case 5： “ Orange Initiative” of Teckon Foundation...............................................................137
Case 6： Inheritance and Innovation of Gang Ya Gou...........................................................145
Case 7： New Product Development at Ningbo Cixing...........................................................155
Case 8： The Transformation and Upgrading Process of Hailun Piano..........................165
Case 9： Fenghua′s Organizational Restructuring..................................................................173
Case 10： HR Management of NKM.............................................................................................181
Case 11： Leadership Practices in Wonbly.................................................................................189
Case 12： Entrepreneurial Team of Lituo Energy...................................................................197
Case 13： The Motivation for Store Managers at Ningbo Haichen Pharmacy.............205
Case 14： Leadership Practices of Chambroad.........................................................................213
Case 15： JF′s Control and Management Practice..................................................................221
