跨境电商B2B店铺运营实战（第2版） / “跨境电商B2B数据运营”1+X职业技能等级证书配套教材，“跨境电子商务师”认证项目配套教材
定价：￥58.50
作者： 沈萍
出版时间：2026-01
最新印次日期：2025-3
出版社：电子工业出版社
“十四五”职业教育国家规划教材
- 电子工业出版社
- 9787121496172
- 1-3
- 16开
- 2026-01
- 355
- 财经商贸大类
- 电子商务类
- 电子商务类
- 高职
内容简介
以跨境电商B2B数据运营职业技能等级证书初级标准为依据，重点介绍阿里巴巴国际站基本规则，店铺注册与管理，产品发布与管理，商机获取与管理，客户管理，交易与订单管理，出口服务，物流服务，资金管理，商家成长等。本书采用项目驱动模式组织内容，共10个项目，完成全部项目能基本掌握阿里国际站店铺基础实操技能，达到跨境电商B2B店铺运营助理岗位的技能要求。本书适合作为“跨境电商B2B数据运营”1+X职业技能等级证书取证学生使用，或者“跨境电子商务师”认证项目认证学员参考，也可以作为跨境电商相关专业学生作为核心课程教材。
目录
项目一 认识跨境电商B2B 数据运营················································································1
任务一 认识跨境电商B2B 平台·······················································································1
任务二 了解阿里巴巴国际站平台规则···············································································7
任务三 商家成长········································································································ 16
项目小结···················································································································· 22
项目训练···················································································································· 22
项目二 店铺管理··········································································································· 24
任务一 平台入驻········································································································ 24
任务二 后台功能········································································································ 31
任务三 账号管理········································································································ 40
项目小结···················································································································· 44
自主训练···················································································································· 45
项目三 商品管理··········································································································· 47
任务一 产品信息整理·································································································· 47
任务二 制作关键词表·································································································· 50
任务三 制作产品标题·································································································· 53
任务四 产品发布········································································································ 55
任务五 产品分组········································································································ 62
任务六 产品运营········································································································ 65
项目小结···················································································································· 68
项目训练···················································································································· 69
项目四 商机沟通··········································································································· 71
任务一 RFQ设置······································································································· 71
任务二 EDM邮件营销································································································ 75
任务三 询盘回复········································································································ 80
任务四 询盘设置········································································································ 86
项目小结···················································································································· 96
项目训练···················································································································· 97
项目五 客户管理··········································································································· 98
任务一 客户建档········································································································ 98
任务二 客户跟进·······································································································102
任务三 公海客户管理·································································································106
任务四 客群管理···············································································
任务一 认识跨境电商B2B 平台·······················································································1
任务二 了解阿里巴巴国际站平台规则···············································································7
任务三 商家成长········································································································ 16
项目小结···················································································································· 22
项目训练···················································································································· 22
项目二 店铺管理··········································································································· 24
任务一 平台入驻········································································································ 24
任务二 后台功能········································································································ 31
任务三 账号管理········································································································ 40
项目小结···················································································································· 44
自主训练···················································································································· 45
项目三 商品管理··········································································································· 47
任务一 产品信息整理·································································································· 47
任务二 制作关键词表·································································································· 50
任务三 制作产品标题·································································································· 53
任务四 产品发布········································································································ 55
任务五 产品分组········································································································ 62
任务六 产品运营········································································································ 65
项目小结···················································································································· 68
项目训练···················································································································· 69
项目四 商机沟通··········································································································· 71
任务一 RFQ设置······································································································· 71
任务二 EDM邮件营销································································································ 75
任务三 询盘回复········································································································ 80
任务四 询盘设置········································································································ 86
项目小结···················································································································· 96
项目训练···················································································································· 97
项目五 客户管理··········································································································· 98
任务一 客户建档········································································································ 98
任务二 客户跟进·······································································································102
任务三 公海客户管理·································································································106
任务四 客群管理···············································································
