21世纪实用国际商务英语口语（第四版） / 21世纪全国应用型人才培养规划教材
定价：￥59.00
作者： 陈宁，陈鹏南
出版时间：2024-08
最新印次日期：2025-8
出版社：北京大学出版社
“十四五”职业教育国家规划教材
- 北京大学出版社
- 9787301354179
- 4版
- 534367
- 68266656-5
- 16开
- 2024-08
- 财经商贸大类
- 国际经济与贸易
- 高职
作者简介
内容简介
本书深入贯彻党的二十大精神，以习近平新时代中国特色社会主义思想为指导，准确把握教育事业发展面临的新形势、新任务，以培养学生的商务英语口语能力为核心，把英语语言能力培养与商务知识学习有机结合起来，突出知识掌握、能力培养与价值塑造的协同发展。全书以国际商务交际活动为中心，展示如何处理实际交易环节中出现的各类问题，内容涉及国际贸易的各个实战环节和相关商务活动两大主线，涵盖客户介绍、寻找贸易机会、商务安排、参加交易会、商务拜访、营销策略、商务会议、商务促销、商务谈判、技术创新和自主品牌战略等。
本书精心设计了与国际商务有关的话题，从国际贸易实务的各个实战环节入手，让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易，书中融入了展示中华文明等内容，通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中应用国际商务英语口语，提高商务交际技能，提升民族自豪感，增强国际视野。
本书配有音频、电子课件等资源，可作为高等院校经贸和英语专业的教材，也可作为相关从业人员的参考书。
本书第三版被评为“十三五”职业教育国家规划教材，“十四五”职业教育国家规划教材。
本书精心设计了与国际商务有关的话题，从国际贸易实务的各个实战环节入手，让学生在逼真的贸易情景中学习国际商务知识、模仿体验如何开展国际贸易，书中融入了展示中华文明等内容，通过情景对话、角色扮演、专题讨论、经典句型操练、交际技巧、实践操练等训练，让学生在不同的商务语境中应用国际商务英语口语，提高商务交际技能，提升民族自豪感，增强国际视野。
本书配有音频、电子课件等资源，可作为高等院校经贸和英语专业的教材，也可作为相关从业人员的参考书。
本书第三版被评为“十三五”职业教育国家规划教材，“十四五”职业教育国家规划教材。
目录
Chapter 1Welcoming Clients1
PartASituational Dialogue2
Communicative Scene 12
Communicative Scene 23
Communicative Scene 33
Part BPractical Key Sentences7
Part CIntegration of Theory and Practice8
Part DPractice11
Chapter 2Seeking Business Opportunities15
Part ASituational Dialogue16
Communicative Scene 116
Communicative Scene 217
Communicative Scene 318
Part BPractical Key Sentences23
Part CIntegration of Theory and Practice25
Part DPractice27
Chapter 3Making Inquiries31
Part ASituational Dialogue32
Communicative Scene 132
Communicative Scene 233
Communicative Scene 334
Part BPractical Key Sentences39
Part CIntegration of Theory and Practice41
Part DPractice43
Chapter 4Business Appointment and Arrangement47
Part ASituational Dialogue48
Communicative Scene 148
Communicative Scene 249
Communicative Scene 350
Part BPractical Key Sentences54
Part CIntegration of Theory and Practice56
Part DPractice58
Chapter 5Offer and Counter-offer61
Part ASituational Dialogue62
Communicative Scene 162
Communicative Scene 263
Communicative Scene 364
Part BPractical Key Sentences67
Part CIntegration of Theory and Practice69
Part DPractice71
Chapter 6At China Import and Export Fair73
Part ASituational Dialogue74
Communicative Scene 174
Communicative Scene 275
Communicative Scene 376
Part BPractical Key Sentences79
Part CIntegration of Theory and Practice80
Part DPractice82
Chapter 7Business Visit85
Part ASituational Dialogue86
Communicative Scene 186
Communicative Scene 287
Communicative Scene 388
Part BPractical Key Sentences92
Part CIntegration of Theory and Practice93
Part DPractice96
Chapter 8Innovative and Power Brand Strategy99
Part ASituational Dialogue100
Communicative Scene 1100
Communicative Scene 2101
Communicative Scene 3102
Part BPractical Key Sentences107
Part CIntegration of Theory and Practice109
Part DPractice111
Chapter 9Packing and Quality Inspection115
Part ASituational Dialogue116
Communicative Scene 1116
Communicative Scene 2117
Communicative Scene 3118
Part BPractical Key Sentences121
Part CIntegration of Theory and Practice123
Part DPractice125
Chapter 10Acceptance and Orders129
Part ASituational Dialogue130
Communicative Scene 1130
Communicative Scene 2131
Communicative Scene 3132
Part BPractical Key Sentences136
Part CIntegration of Theory and Practice137
Part DPractice140
Chapter 11Business Telephone Calls143
Part ASituational Dialogue144
Communicative Scene 1144
Communicative Scene 2145
Communicative Scene 3146
Part BPractical Key Sentences148
Part CIntegration of Theory and Practice150
Part DPractice152
Chapter 12Terms of Payment155
Part ASituational Dialogue156
Communicative Scene 1156
Communicative Scene 2157
Communicative Scene 3158
Part BPractical Key Sentences163
Part CIntegration of Theory and Practice165
Part DPractice166
Chapter 13Business Negotiation169
Part ASituational Dialogue170
Communicative Scene 1170
Communicative Scene 2171
Communicative Scene 3172
Part BPractical Key Sentences176
Part CIntegration of Theory and Practice178
Part DPractice180
Chapter 14Sign a Contract185
Part ASituational Dialogue186
Communicative Scene 1186
Communicative Scene 2187
Communicative Scene 3188
Part BPractical Key Sentences192
Part CIntegration of Theory and Practice193
Part DPractice195
Chapter 15Cargo Delivery199
Part ASituational Dialogue200
Communicative Scene 1200
Communicative Scene 2201
Communicative Scene 3201
Part BPractical Key Sentences205
Part CIntegration of Theory and Practice206
Part DPractice209
Chapter 16Business Conference213
Part ASituational Dialogue214
Communicative Scene 1214
Communicative Scene 2215
Communicative Scene 3216
Part BPractical Key Sentences221
Part CIntegration of Theory and Practice222
Part DPractice225
Chapter 17Sales Promotion229
Part ASituational Dialogue230
Communicative Scene 1230
Communicative Scene 2231
Communicative Scene 3233
Part BPractical Key Sentences237
Part CIntegration of Theory and Practice239
Part DPractice240
Chapter 18Interview243
Part ASituational Dialogue244
Communicative Scene 1244
Communicative Scene 2244
Communicative Scene 3245
Part BPractical Key Sentences249
Part CIntegration of Theory and Practice251
Part DPractice254
Chapter 19Complaints257
Part ASituational Dialogue258
Communicative Scene 1258
Communicative Scene 2259
Communicative Scene 3259
Communicative Scene 4260
Part BPractical Key Sentences265
Part CIntegration of Theory and Practice266
Part DPractice267
Chapter 20Banquet and Parting271
Part ASituational Dialogue272
Communicative Scene 1272
Communicative Scene 2274
Communicative Scene 3274
Part BPractical Key Sentences278
Part CIntegration of Theory and Practice279
Part DPractice281
PartASituational Dialogue2
Communicative Scene 12
Communicative Scene 23
Communicative Scene 33
Part BPractical Key Sentences7
Part CIntegration of Theory and Practice8
Part DPractice11
Chapter 2Seeking Business Opportunities15
Part ASituational Dialogue16
Communicative Scene 116
Communicative Scene 217
Communicative Scene 318
Part BPractical Key Sentences23
Part CIntegration of Theory and Practice25
Part DPractice27
Chapter 3Making Inquiries31
Part ASituational Dialogue32
Communicative Scene 132
Communicative Scene 233
Communicative Scene 334
Part BPractical Key Sentences39
Part CIntegration of Theory and Practice41
Part DPractice43
Chapter 4Business Appointment and Arrangement47
Part ASituational Dialogue48
Communicative Scene 148
Communicative Scene 249
Communicative Scene 350
Part BPractical Key Sentences54
Part CIntegration of Theory and Practice56
Part DPractice58
Chapter 5Offer and Counter-offer61
Part ASituational Dialogue62
Communicative Scene 162
Communicative Scene 263
Communicative Scene 364
Part BPractical Key Sentences67
Part CIntegration of Theory and Practice69
Part DPractice71
Chapter 6At China Import and Export Fair73
Part ASituational Dialogue74
Communicative Scene 174
Communicative Scene 275
Communicative Scene 376
Part BPractical Key Sentences79
Part CIntegration of Theory and Practice80
Part DPractice82
Chapter 7Business Visit85
Part ASituational Dialogue86
Communicative Scene 186
Communicative Scene 287
Communicative Scene 388
Part BPractical Key Sentences92
Part CIntegration of Theory and Practice93
Part DPractice96
Chapter 8Innovative and Power Brand Strategy99
Part ASituational Dialogue100
Communicative Scene 1100
Communicative Scene 2101
Communicative Scene 3102
Part BPractical Key Sentences107
Part CIntegration of Theory and Practice109
Part DPractice111
Chapter 9Packing and Quality Inspection115
Part ASituational Dialogue116
Communicative Scene 1116
Communicative Scene 2117
Communicative Scene 3118
Part BPractical Key Sentences121
Part CIntegration of Theory and Practice123
Part DPractice125
Chapter 10Acceptance and Orders129
Part ASituational Dialogue130
Communicative Scene 1130
Communicative Scene 2131
Communicative Scene 3132
Part BPractical Key Sentences136
Part CIntegration of Theory and Practice137
Part DPractice140
Chapter 11Business Telephone Calls143
Part ASituational Dialogue144
Communicative Scene 1144
Communicative Scene 2145
Communicative Scene 3146
Part BPractical Key Sentences148
Part CIntegration of Theory and Practice150
Part DPractice152
Chapter 12Terms of Payment155
Part ASituational Dialogue156
Communicative Scene 1156
Communicative Scene 2157
Communicative Scene 3158
Part BPractical Key Sentences163
Part CIntegration of Theory and Practice165
Part DPractice166
Chapter 13Business Negotiation169
Part ASituational Dialogue170
Communicative Scene 1170
Communicative Scene 2171
Communicative Scene 3172
Part BPractical Key Sentences176
Part CIntegration of Theory and Practice178
Part DPractice180
Chapter 14Sign a Contract185
Part ASituational Dialogue186
Communicative Scene 1186
Communicative Scene 2187
Communicative Scene 3188
Part BPractical Key Sentences192
Part CIntegration of Theory and Practice193
Part DPractice195
Chapter 15Cargo Delivery199
Part ASituational Dialogue200
Communicative Scene 1200
Communicative Scene 2201
Communicative Scene 3201
Part BPractical Key Sentences205
Part CIntegration of Theory and Practice206
Part DPractice209
Chapter 16Business Conference213
Part ASituational Dialogue214
Communicative Scene 1214
Communicative Scene 2215
Communicative Scene 3216
Part BPractical Key Sentences221
Part CIntegration of Theory and Practice222
Part DPractice225
Chapter 17Sales Promotion229
Part ASituational Dialogue230
Communicative Scene 1230
Communicative Scene 2231
Communicative Scene 3233
Part BPractical Key Sentences237
Part CIntegration of Theory and Practice239
Part DPractice240
Chapter 18Interview243
Part ASituational Dialogue244
Communicative Scene 1244
Communicative Scene 2244
Communicative Scene 3245
Part BPractical Key Sentences249
Part CIntegration of Theory and Practice251
Part DPractice254
Chapter 19Complaints257
Part ASituational Dialogue258
Communicative Scene 1258
Communicative Scene 2259
Communicative Scene 3259
Communicative Scene 4260
Part BPractical Key Sentences265
Part CIntegration of Theory and Practice266
Part DPractice267
Chapter 20Banquet and Parting271
Part ASituational Dialogue272
Communicative Scene 1272
Communicative Scene 2274
Communicative Scene 3274
Part BPractical Key Sentences278
Part CIntegration of Theory and Practice279
Part DPractice281
